B2B Website + Secure Portal

Cross & Black

Modernizing brand presence while building a structured internal portal foundation.

The Problem

The organization needed a clearer public-facing website and a secure internal system to manage files, logs, and operational workflows efficiently.

Strategy

Clarify positioning on the website and design the portal around real workflows: structured navigation, role-based access, and scalable data organization.

Keyword research and content architecture planning
Technical SEO implementation from ground up
Automation mapping for operational efficiency

Build & Execution

Website redesign paired with a portal foundation built for authentication, structured data handling, and operational visibility.

Screenshot 1

Screenshot 2

Systems & Tech Stack

React

Frontend

Node.js

Backend

PostgreSQL

Database

Netlify

Hosting

Zapier

Automation

Stripe

Payments

Outcomes

Portal authentication and role structure established
Clearer public positioning and messaging
Scalable foundation for operational workflows

More Work

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