Local SEO + Conversion System

The Doorstep Detailer

A conversion-focused website built to rank locally and turn traffic into booked appointments.

The Problem

The business needed a professional web presence that made pricing transparent, reduced friction in the booking process, and performed in local search without relying heavily on paid ads.

Strategy

Build structured service pages, implement strong local SEO fundamentals, and integrate an instant quote system that increases trust and reduces back-and-forth.

Keyword research and content architecture planning
Technical SEO implementation from ground up
Automation mapping for operational efficiency

Build & Execution

Custom responsive website with service-specific architecture, instant quote logic, travel fee integration, and booking flow optimization.

Screenshot 1

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Systems & Tech Stack

React

Frontend

Node.js

Backend

PostgreSQL

Database

Netlify

Hosting

Zapier

Automation

Stripe

Payments

Outcomes

Ranked #1 for target local keywords
Transparent pricing reduced inquiry friction
Measurable appointment booking increase

More Work

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